In the "Visor is" campaign created by Leo Burnett, a unit of Bcom3 Group, Visors will be featured in all of their different colors-graphite, blue, green, orange and ice-against a clean white backdrop. An ad with the tagline "Visor is something blue" shows a blue Visor being used to plan a wedding. The screen features a hectic bride's to-do list, including frantic notes to "Call Mom" and to pick "bridesmaids dresses. Ugh!!!"